RISE UP is Ultimate’s first professional instructional video series. If your goal is to become a better Ultimate player or make your team better, you’ve come to the right place. The mission of RISE UP is to improve the level of play of Ultimate teams and players through the creation of engaging instructional videos created by experts. The goal of RISE UP is to create useful teaching tools that empower players at any level to call a friend, grab a disc, and immediately improve their game.
In early 2012, Mario O’Brien (Producer + Creative Direction) approached Ben Wiggins (Coach for Seasons 1 + 2) with a desire to do more for the Ultimate community. This led to a discussion with friends, including Elliot Trotter (Business + Marketing) and Andrew Lovseth (Web Design + Product Development), about what the Ultimate community needed, what each person had to offer with regard to skills and time, and what was possible. From this conversation, Mario took the lead, and started implementing the action plan to make RISE UP a reality.